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Justin Masters's avatar

It does seem like ad-based revenue models for journalism are going to have to move over in favor of something new, and it’s unclear how it will shake out. The not-for-profit approach may grow, eg Wikipedia, but that’s not the same as journalism.

One hyper-local example that has seen some success with thousands of followers is Charlottesville Community Engagement from Sean Tubbs: https://communityengagement.substack.com/

It’s a pay-what-you-will model, and has been going for a few years now. Maybe not the answer for all, but maybe something for other local journalists to consider as a starting point.

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